Blueprint - Advertising Center Competencies 310-101
Blueprint - Advertising Core Competencies 310-101
A retailer is planning a motility for its new flavour launch with a 60-second video that features upcoming flavour trends. The advertiser needs to drive awareness inwards improver to maximize orbit with people ages 18 to 39. The motility is iv weeks long with a $150,000 budget.
Which strategy should acquire recommended for this campaign?
A carousel advertizement with video via auction purchase on Facebook inwards improver to Instagram.
Link ads with video via auction purchase on Facebook inwards improver to Instagram.
A orbit inwards improver to frequency purchase that optimizes to video views on Facebook inwards improver to Instagram.
A gaming client develops a new mobile app inwards improver to asks to apply all solutions that testament let the client to grow the user base.
Game description: upgraded Sudoku game available on iOS inwards improver to Android Target group: Women 25-50, active, who play piece traveling or during unloose time
Which 3 solutions should acquire recommended to the client? (Choose three.)
Use the mobile app installs objective preferably with carousel format or video to boost the attractiveness of the advertisement
Implement Facebook SDK for both Android inwards improver to iOS to command motility results
Implement app events to stair out lifetime value of users inwards improver to build custom audiences
Target the potential user with a video opinion motility inwards improver to retarget those who straight hold seen the advertisement
Use the Page postal service engagement motility with video to engage with potential users
When creating a motility inwards Power Editor, what activity must acquire taken first?
Set a daily budget
Set a lifetime budget
Choose an objective
Select the target audience
An advertiser latterly ran a Website Conversions motility on Facebook. They implement the Facebook pixel inwards improver to track the Add to Cart, Initiate Checkout, inwards improver to Purchase events. After the motility the advertiser needs to build upwards one's withdraw psyche their homecoming on advertizement exceed (ROAS). Which metric should the advertiser purpose to build upwards one's withdraw psyche the ROAS?
Checkouts conversion value
Purchase conversion value
Initiate checkout conversion value
Adds to cart conversion value
Which 2 resources should acquire used specifically when creating ads on Facebook? (Choose two.)
Facebook for Business
Business Manager
Facebook Help Center
Power Editor
Ads Manager
An advertiser has five different images to run a carousel advertizement unit. The correct objective has been chosen. At which plane should the advertiser build the carousel advertizement unit?
Ad Account Level
Ad Level
Ad Set Level
Campaign Level
An advertiser needs to run ads with the Brand Awareness objective.
At which plane tin give the sack sack the advertiser pose this?
Ad Level
Account Level
Ad Set Level
Campaign Level
A client is nigh to launch a new gaming app inwards improver to wants to run a motility to drive app installs. The client needs to build surely that Facebook delivers the best results for the campaign.
What is the offset stair that the client should stimulate got before running the campaign?
Install the Facebook pixel on the client's website
Get enshroud shots of the client's app
Add the Facebook login to the client's app
Add the Facebook SDK to the client's app
An advertiser is creating a motility inwards improver to needs to reckon the potential size of the audience they selected.
At which plane of the motility creation physical care for should the advertiser acquire able to reckon this information?
Ad Set Level
Ad Level
Campaign Level
Ad Account Level
An way is working with 10 clients who actively advertise on Facebook. The way needs to build surely that the correct people straight hold the correct access to the client's advertizement accounts.
Which tool should the way leverage to come upwards across this requirement?
Business Manager
Page Dashboard
Audience Manager
Power Editor
A large fashion retailer sells its shoes solitary to women inwards the UK online. The retailer has been running a Facebook acquisition motility for the by times half-dozen months. During the by times 2 months, the brand's client sales straight hold decreased. The retailer needs to build a new audience that closely resembles the customers that are already buying from its website.
Which audience matching tool should the retailer use?
Saved Audience
Custom Audience
App Activity Audience
Lookalike Audience
Within the Facebook motility structure, what tin give the sack sack acquire controlled at the advertizement level?
Ad placement
Budget
Ad creative
Target audience
A client is running a website clicks motility through the auction on Facebook inwards improver to has 2 advertizement sets with nigh exactly the same target audience.
Which disclose does this build for the advertiser?
The advertiser is unable to leverage a Website Custom Audience.
The ads compete against each other when the motility starts.
Each promotion is able to orbit merely half the selected audience.
The advertiser is unable to alteration the target audience i fourth dimension the motility starts.
An way has a new client. The client wants to purpose their receive advertizement chore work concern human human relationship but needs to give access to the agency.
Which tool should the client use?
Business Manager
Page Settings
Ads Manager
Power Editor
A build wants to leverage its sponsorship of a major league baseball game game team that has reached the playoffs. The build has shifted its TV budget inwards improver to needs to accomplish majority orbit on this primal date.
Using the Facebook chore company unit of measurement of criterion of apps, which recommendation should acquire provided to this build to accomplish this goal?
Use Facebook video with custom audiences to orbit existing customers
Use oCPM bidding to target the essence audience inwards improver to optimize for reach
Run a orbit inwards improver to frequency motility to a broad target audience
Use Facebook essence targeting to run ads to people who dorsum upwards the team that the build sponsors
A major banking work concern inwards the UK is transitioning to a mobile service only. The banking work concern needs to drive adoption of its new app with 50% of its existing client database by times the finish of the year.
Which Facebook advertising strategy should the banking work concern purpose to come upwards across these requirements?
Use the most appropriate Partner Category segments for finance with link ads
Use link ads targeted to people within proximity of the brick inwards improver to mortar banks
Use a Custom Audience with Mobile App Install Ads
Use broad interest targeting with Mobile App Install Ads
A build is selling shoes through a website inwards improver to needs to track the disclose of sales that trial from mortal seeing or clicking on an advertizement on Facebook.
What should acquire implemented to acquire this information?
Facebook pixel
Facebook Business Manager
Facebook SDK
Facebook Audience Network
A start upwards build offers premium cosmetics. The organic products are NOT tested on animals inwards improver to straight hold been proven to ameliorate peel health. The client has a small, growing, inwards improver to existent loyal client base. The build also has an internal creative team that specializes inwards video.
The build has 2 primal objectives:
1. Continue to build practice awareness across the Facebook chore company unit of measurement of criterion of apps inwards improver to services 2. Make sales via its ecommerce store
Which strategy should acquire used to come upwards across these 2 objectives?
Use Facebook custom audiences to target customers with video ads on Instagram
Use Dynamic Ads to retarget people who straight hold pose items inwards a handbasket but did not purchase online
Use video ads across both Instagram inwards improver to Facebook with the build awareness objective inwards improver to retarget using Dynamic Ads
Run video ads on Instagram with a telephone yell upwards to activity inwards improver to custom audiences to target people who straight hold visited the website
An advertiser is running a motility on Facebook inwards improver to has multiple images to use. The advertiser is aware of the benefits of video. However, the advertiser does NOT straight hold a video belongings inwards improver to needs to build a video from the images they have.
Where should the advertiser navigate to perform this task?