Facebook Designing - Certified Buying Professional Person Soul 322-101
Facebook Blueprint - Certified Buying Professional 322-101
A buyer is responding to an RFP from a entitle companionship amongst the adjacent details:
- Objective: Build a database of consumers seeking to purchase a domicile - Target: Males/Females 25+, within a 25-mile radius of a major city - Reach: 50%+ of target - Assets: Carousel images
What should the buyer bid towards to accomplish the objective?
A client wants to run a have against their Custom Audience. The client needs to operate the closed secure way to upload the CRM listing inwards add-on to create a Custom Audience.
Which 2 options testament travel along the information closed secure? (Choose two.)
send an Excel file via electronic post service to the buyer inwards add-on to convey the buyer create the Custom Audience
send the information to a partner information provider inwards add-on to convey the Custom Audience created automatically
upload the information convey into Power Editor inwards add-on to create the Custom Audience
upload the information convey into Ads Manager inwards add-on to create the Custom Audience
A motility build is launching a holiday service for retired people to reckon high-end hotels inwards major cities. The motility build needs to get upward awareness of the new service for their intended audience. The have is currently based on the adjacent native targeting variables:
- Job - Age of children inwards the topographic point - Age - Income - Luxury motility
The client needs to increment its audience size piece meeting its requirements. Which strategy should the client use?
remove the job, income, inwards add-on to historic period of time of children inwards the topographic point variables
replace the historic period of time variable amongst the topographic point composition variable
remove the job, age, inwards add-on to luxury motility variables
replace the income variable amongst the human human relationship status variable
A retail build needs to topographic point Audience Overlap between their audiences.
Which 2 types of audiences terminate the agency operate amongst the Audience Overlap Tool? (Choose two.)
lookalike audiences
custom audiences
targeted audiences
source audiences
A fashion advertiser is running a promotion for its new line of shirts. The have has been running for 60 days.Until terminal week, the have performed steadily inwards add-on to delivered positive results. Since then, delivery has declined by times 80%, conversions convey tapered, inwards add-on to CPM has increased. The have has the adjacent components:
- Frequency - 5Bid - Auto Interests - Fashion interests - Bid type - oCPM for conversions
What should the advertiser do to ameliorate performance?
Increase the bid
Refresh the creative
Add to a greater extent than interests to targeting
Decrease the bid
An advertiser has implemented the Facebook pixel on its website's social monastic say confirmation page. Yesterday the metrics were registered as follows:
120 checkouts 52 orders completed 72 products sold 28 customers convey visited the page to banking fellowship gibe their social monastic say status
What should concord upward the Purchase case count?
120
52
72
100
A client needs to deliver video views of 10 seconds or more. After the showtime 24 hours of beingness live, reporting indicates that videos deliver at three seconds or more.
Which troubleshooting projection should concord upward used to prepare the problem?
make certainly that the have objective is pose to video views
confirm the end-date of the campaign
make certainly that the have optimization is pose to CPV video
verify have inwards add-on to business organisation human human relationship overstep limits
A buyer is responding to an RFP for a media inwards add-on to entertainment build have amongst the adjacent details:
- Objective: Increase viewership by times delivering video views of 10 seconds or to a greater extent than - Target: Females 25-54 - Reach: 55%+ of target - Assets: Video
What is the appropriate bidding parameter?
CPV
CPM
oCPM
CPC
A client opens a new retail location inwards add-on to needs to drive human human foot traffic amongst local awareness ads.
Which 2 CTAs are options for this advertizing unit? (Choose two.)
Shop Now
Learn More
Download
Send Message
A boutique hotel client launches a mobile app inwards add-on to needs to drive app installs on Facebook inwards add-on to Instagram. The client is limited to a marketing budget of $100,000 USD.
How should the media buyer avoid overspending the marketing budget?
set a Manual Bid Amount
set a Daily Budget at the advertizing pose level
evenly distribute the budget to each ad
set a Campaign Spending Limit
A client has implemented the Facebook pixel inwards add-on to needs to remarket toward cart abandoners.
What should a buyer operate to create a Custom Audience to accomplish this objective?
Partner data
App Activity
Site Traffic
Email List
A build advertiser is launching a 3-day sale inwards add-on to needs to build certainly each advertizing creative reaches the same audience. Research suggests that exposing unique audiences to their message consecutively drives their build inwards add-on to ROI results.
How should the buyer railroad educate this campaign?
set upward i advertizing pose inwards Auction amongst multiple advertizing creatives
set upward three campaigns via Auction amongst i advertizing pose inwards each campaign
set upward three compass inwards add-on to frequency campaigns amongst i advertizing creative inwards each campaign
set upward i compass inwards add-on to frequency have amongst sequential ads
A eating theater has CRM information from its loyalty program. The eating theater needs to launch an up-selling inwards add-on to prospecting have or therefore the new items on the menu.
Which strategy should the buyer recommend to run across both of the client's goals?
Custom Audiences inwards add-on to Lookalike
Audience Network inwards add-on to Interests
Interests inwards add-on to Lookalike
Custom Audiences inwards add-on to Carousel
A buyer is running a campaign. The destination is to increment the maximum topographic point out of people reached by times a video holding of a new automobile launch.
Which bid type should the buyer operate to run across the goal?
oCPM for Reach
CPC
CPA
oCPM for video views
A large box domicile improvement build wants to run a triple-play message strategy to drive build association, sale awareness, inwards add-on to production conversion within a month-long holiday effort. Based on previous campaigns, the build knows that reaching the amount client A25-54 amongst a frequency of 2 per calendar calendar week drives their greatest ROI.
Which approach testament accomplish this objective?
Reach inwards add-on to frequency, Sequential messaging
Reach inwards add-on to frequency, Mixed Placements
Auction, Instagram, Audience Network
Auction, Video retargeting
An agency is taking on a new client. The client has their ain advertizing business organisation human human relationship inwards add-on to their ain pixel. The agency is going to run a new campaign, inwards add-on to they demand to gain access to that pixel.
Which tool should the agency operate to gain access?