Facebook Blueprint - Certified Planning Professional 322-101
A body of water purifier build wants to role Facebook to seat novel customers. The advertiser is NOT nevertheless proficient known inwards the marketplace due to distribution issues. Existing customers are generally existent satisfied inwards add-on to loyal to the brand. What sort of targeting strategy should the advertiser use?
Create an audience base of operations of operations using retargeting from the video audience
Use a demographic inwards add-on to interest targeting to instruct the largest audience on Facebook
Open the targeting every flake broad every flake possible but build certainly that the creatives clearly say the limited distribution
The marketer is aiming for 250% ROAS inwards add-on to wants to instruct at to the lowest grade 9,000 novel users.
How much budget should the marketer allocate on app install campaigns on Facebook?
$39,600
$99,000
$54,000
$15,600
An ecommerce advertiser has the side past times side results:
- Lifetime value of an acquired user is $10 - Cost of doing clitoris of slice of undertaking organization is $1 - Desired cyberspace per user is $2
What is the advertiser's true bid on a damage per acquisition campaign?
$8
$9
$7
$11
A client sells shoes on an ecommerce website. The client needs to maximize the number of sales on the website inwards add-on to the render on advertisement investment. The client is launching its offset Facebook campaign. The client has implemented the Facebook pixel on the website inwards add-on to added the conversion value every flake a parameter.
Which motion metrics should concur out focused on?
Website clicks, relevance score, Page likes
Website conversions, ROAS, relevance score
Website conversions, damage per conversion, ROAS
Website clicks, damage per conversion, CTR
A instruct portal site advertiser wants to know their customers to amend their marketing strategies. The advertiser does NOT have got client information except for cookies, name, electronic postal service address, inwards add-on to outcry number.
Which 2 pieces of audience information are available within the Audience Insights tool? (Choose two.)
Top finally visited locations
Dwell quaternary dimension of their website
Average handbasket size
Devices used
Demographic
An advertiser is launching a large build motion for iv weeks on Instagram inwards add-on to Facebook. The KPIs are advertisement retrieve inwards add-on to motion awareness. Minimum audience has been reached.
What is the optimal measuring study to step out these KPIs?
Brand get upwards study
Engagement rates
Nielsen DAR
TRP Measurement
A CPG build sells personal attending products inwards add-on to plans to launch a novel production across devices inwards add-on to mediums inwards the market. For its post-campaign review, the build wants to instruct how this novel production has created the awareness within the target audience, if the target audience tin dismiss give the sack retrieve the motion message afterwards, inwards add-on to whether or not the target audience likes this novel product.
Which 2 measurements help the build step out its clitoris of slice of undertaking organization objectives? (Choose two.)
Nielsen BrandEffect study
Online conversion get upwards study
Cross-device measurement
Facebook build get upwards polling
Millward Brown cross-media study
A food delivery retailer is existent successful inwards its dwelling say inwards add-on to plans to expand to more than markets. The retailer started with taking delivery orders online. Facebook has been a successful marketing platform for the retailer with a website conversions motion to instruct online orders. Recently the fellowship has developed a mobile app that allows customers to social club from their phones. Feedback on the novel app is existent positive because customers have got a amend mobile feel ordering inwards add-on to paying inwards the app. The retailer finds out that target audiences inwards the novel markets are more than in all probability to purchase on mobile.
What should concur out the primary finish for this build to promote its clitoris of slice of undertaking organization inwards the novel markets?
Promote online sales yesteryear attracting more than website orders from novel markets
Promote build awareness yesteryear attracting website orders from novel markets
Promote build awareness yesteryear driving mobile app downloads from the novel markets
Promote online sales yesteryear driving mobile app downloads inwards the novel markets
A cosmetics advertiser is planning a motion inwards U.S. of America for its newly launched lipstick inwards the marketplace inwards add-on to needs build metrics to step out motion effectiveness.
- Spending is $150,000. - The motion length testament concur out virtually 2 weeks. - The estimated impressions testament concur out virtually 16M. - The target audience size is 4.8M people. - The motion testament concur out running on both Facebook inwards add-on to Instagram. - The creative assets testament concur out mixed with images inwards add-on to videos.
The advertiser needs to take in the minimum requirements for a BrandEffect measuring study. Which adjustment should concur out made to take in these minimum requirements?
Reduce the impressions to 10M
Extend motion length to more than than iv weeks
Remove images inwards add-on to focus on video assets only
Remove Instagram
A mobile app build decides to run a mobile app install motion on Facebook. However, an app installation has NOT occurred for more than than 3 days.
Which feature is in all probability seat upwards incorrectly?
Standard events
Facebook SDK
App events
Facebook pixel
A Korean mobile app game build has expanded to the US. The build needs to launch a Facebook campaign. The motion marketer knows the following:
- Objective: drive app installs inwards add-on to instruct novel users - Target: 18-35 Android users living inwards U.S. of America - Facebook SDK: implemented (No app case has been implemented yet.) - Average CPI for game apps inwards the US: $6 - Average lifetime value of a user: $11
The marketer ran a test motion for mobile app installs on Facebook inwards add-on to acquired the side past times side information:
- Average CPM: $13 - Impression to click conversion rate: 5% - Click to app install conversion rate: 15%
A fashion ecommerce advertiser used Dynamic Ads to retarget people who visited their website inwards the yesteryear 30 days. Their website has 5000 different kinds of products, including women's clothing, men's clothing, shoes, inwards add-on to accessories. The advertiser uploaded all of the products into the production feed inwards add-on to created a production seat that contained every product. The motion started 3 weeks ago. CPA has been increasing since then.
Which 3 actions could the advertiser at 1 fourth dimension convey to optimize the performance of their campaign? (Choose three.)
Upload a novel production feed with fewer products
Exclude website visitors who have got made a purchase inwards the yesteryear 30 days
Create a novel advertisement seat with the same production seat inwards add-on to target people who added items to their cart inwards the yesteryear 30 days
Create novel advertisement sets with production sets based on different production categories
Decrease the budget for this DPA motion inwards add-on to practise novel campaigns targeting website visitors inwards the yesteryear 30 days
A children's fashion build has more than than 100 outlets inwards the UK. The build is running a Facebook motion for its mid-year sales. The build runs 3 advertisement sets inwards parallel to attain different audience groups:
1. Parents with children ages 12 or younger 2. People with affiliation to fashion brands 3. The brand's VIP members who purchased over $1000 inwards the yesteryear yr
Which 3 targeting methods is the build using inwards this campaign? (Choose three.)
Facebook Blueprint - Certified Buying Professional 322-101
A buyer is responding to an RFP from a entitle companionship amongst the adjacent details:
- Objective: Build a database of consumers seeking to purchase a domicile - Target: Males/Females 25+, within a 25-mile radius of a major city - Reach: 50%+ of target - Assets: Carousel images
What should the buyer bid towards to accomplish the objective?
A client wants to run a have against their Custom Audience. The client needs to operate the closed secure way to upload the CRM listing inwards add-on to create a Custom Audience.
Which 2 options testament travel along the information closed secure? (Choose two.)
send an Excel file via electronic post service to the buyer inwards add-on to convey the buyer create the Custom Audience
send the information to a partner information provider inwards add-on to convey the Custom Audience created automatically
upload the information convey into Power Editor inwards add-on to create the Custom Audience
upload the information convey into Ads Manager inwards add-on to create the Custom Audience
A motility build is launching a holiday service for retired people to reckon high-end hotels inwards major cities. The motility build needs to get upward awareness of the new service for their intended audience. The have is currently based on the adjacent native targeting variables:
- Job - Age of children inwards the topographic point - Age - Income - Luxury motility
The client needs to increment its audience size piece meeting its requirements. Which strategy should the client use?
remove the job, income, inwards add-on to historic period of time of children inwards the topographic point variables
replace the historic period of time variable amongst the topographic point composition variable
remove the job, age, inwards add-on to luxury motility variables
replace the income variable amongst the human human relationship status variable
A retail build needs to topographic point Audience Overlap between their audiences.
Which 2 types of audiences terminate the agency operate amongst the Audience Overlap Tool? (Choose two.)
lookalike audiences
custom audiences
targeted audiences
source audiences
A fashion advertiser is running a promotion for its new line of shirts. The have has been running for 60 days.Until terminal week, the have performed steadily inwards add-on to delivered positive results. Since then, delivery has declined by times 80%, conversions convey tapered, inwards add-on to CPM has increased. The have has the adjacent components:
- Frequency - 5Bid - Auto Interests - Fashion interests - Bid type - oCPM for conversions
What should the advertiser do to ameliorate performance?
Increase the bid
Refresh the creative
Add to a greater extent than interests to targeting
Decrease the bid
An advertiser has implemented the Facebook pixel on its website's social monastic say confirmation page. Yesterday the metrics were registered as follows:
120 checkouts 52 orders completed 72 products sold 28 customers convey visited the page to banking fellowship gibe their social monastic say status
What should concord upward the Purchase case count?
120
52
72
100
A client needs to deliver video views of 10 seconds or more. After the showtime 24 hours of beingness live, reporting indicates that videos deliver at three seconds or more.
Which troubleshooting projection should concord upward used to prepare the problem?
make certainly that the have objective is pose to video views
confirm the end-date of the campaign
make certainly that the have optimization is pose to CPV video
verify have inwards add-on to business organisation human human relationship overstep limits
A buyer is responding to an RFP for a media inwards add-on to entertainment build have amongst the adjacent details:
- Objective: Increase viewership by times delivering video views of 10 seconds or to a greater extent than - Target: Females 25-54 - Reach: 55%+ of target - Assets: Video
What is the appropriate bidding parameter?
CPV
CPM
oCPM
CPC
A client opens a new retail location inwards add-on to needs to drive human human foot traffic amongst local awareness ads.
Which 2 CTAs are options for this advertizing unit? (Choose two.)
Shop Now
Learn More
Download
Send Message
A boutique hotel client launches a mobile app inwards add-on to needs to drive app installs on Facebook inwards add-on to Instagram. The client is limited to a marketing budget of $100,000 USD.
How should the media buyer avoid overspending the marketing budget?
set a Manual Bid Amount
set a Daily Budget at the advertizing pose level
evenly distribute the budget to each ad
set a Campaign Spending Limit
A client has implemented the Facebook pixel inwards add-on to needs to remarket toward cart abandoners.
What should a buyer operate to create a Custom Audience to accomplish this objective?
Partner data
App Activity
Site Traffic
Email List
A build advertiser is launching a 3-day sale inwards add-on to needs to build certainly each advertizing creative reaches the same audience. Research suggests that exposing unique audiences to their message consecutively drives their build inwards add-on to ROI results.
How should the buyer railroad educate this campaign?
set upward i advertizing pose inwards Auction amongst multiple advertizing creatives
set upward three campaigns via Auction amongst i advertizing pose inwards each campaign
set upward three compass inwards add-on to frequency campaigns amongst i advertizing creative inwards each campaign
set upward i compass inwards add-on to frequency have amongst sequential ads
A eating theater has CRM information from its loyalty program. The eating theater needs to launch an up-selling inwards add-on to prospecting have or therefore the new items on the menu.
Which strategy should the buyer recommend to run across both of the client's goals?
Custom Audiences inwards add-on to Lookalike
Audience Network inwards add-on to Interests
Interests inwards add-on to Lookalike
Custom Audiences inwards add-on to Carousel
A buyer is running a campaign. The destination is to increment the maximum topographic point out of people reached by times a video holding of a new automobile launch.
Which bid type should the buyer operate to run across the goal?
oCPM for Reach
CPC
CPA
oCPM for video views
A large box domicile improvement build wants to run a triple-play message strategy to drive build association, sale awareness, inwards add-on to production conversion within a month-long holiday effort. Based on previous campaigns, the build knows that reaching the amount client A25-54 amongst a frequency of 2 per calendar calendar week drives their greatest ROI.
Which approach testament accomplish this objective?
Reach inwards add-on to frequency, Sequential messaging
Reach inwards add-on to frequency, Mixed Placements
Auction, Instagram, Audience Network
Auction, Video retargeting
An agency is taking on a new client. The client has their ain advertizing business organisation human human relationship inwards add-on to their ain pixel. The agency is going to run a new campaign, inwards add-on to they demand to gain access to that pixel.
Which tool should the agency operate to gain access?
A retailer is planning a motility for its new flavour launch with a 60-second video that features upcoming flavour trends. The advertiser needs to drive awareness inwards improver to maximize orbit with people ages 18 to 39. The motility is iv weeks long with a $150,000 budget.
Which strategy should acquire recommended for this campaign?
A link advertizement with sail via auction purchase that optimizes to video views on Facebook inwards improver to Instagram.
A carousel advertizement with video via auction purchase on Facebook inwards improver to Instagram.
Link ads with video via auction purchase on Facebook inwards improver to Instagram.
A orbit inwards improver to frequency purchase that optimizes to video views on Facebook inwards improver to Instagram.
A gaming client develops a new mobile app inwards improver to asks to apply all solutions that testament let the client to grow the user base.
Game description: upgraded Sudoku game available on iOS inwards improver to Android Target group: Women 25-50, active, who play piece traveling or during unloose time
Which 3 solutions should acquire recommended to the client? (Choose three.)
Use the mobile app installs objective preferably with carousel format or video to boost the attractiveness of the advertisement
Implement Facebook SDK for both Android inwards improver to iOS to command motility results
Implement app events to stair out lifetime value of users inwards improver to build custom audiences
Target the potential user with a video opinion motility inwards improver to retarget those who straight hold seen the advertisement
Use the Page postal service engagement motility with video to engage with potential users
When creating a motility inwards Power Editor, what activity must acquire taken first?
Set a daily budget
Set a lifetime budget
Choose an objective
Select the target audience
An advertiser latterly ran a Website Conversions motility on Facebook. They implement the Facebook pixel inwards improver to track the Add to Cart, Initiate Checkout, inwards improver to Purchase events. After the motility the advertiser needs to build upwards one's withdraw psyche their homecoming on advertizement exceed (ROAS). Which metric should the advertiser purpose to build upwards one's withdraw psyche the ROAS?
Checkouts conversion value
Purchase conversion value
Initiate checkout conversion value
Adds to cart conversion value
Which 2 resources should acquire used specifically when creating ads on Facebook? (Choose two.)
Facebook for Business
Business Manager
Facebook Help Center
Power Editor
Ads Manager
An advertiser has five different images to run a carousel advertizement unit. The correct objective has been chosen. At which plane should the advertiser build the carousel advertizement unit?
Ad Account Level
Ad Level
Ad Set Level
Campaign Level
An advertiser needs to run ads with the Brand Awareness objective.
At which plane tin give the sack sack the advertiser pose this?
Ad Level
Account Level
Ad Set Level
Campaign Level
A client is nigh to launch a new gaming app inwards improver to wants to run a motility to drive app installs. The client needs to build surely that Facebook delivers the best results for the campaign.
What is the offset stair that the client should stimulate got before running the campaign?
Install the Facebook pixel on the client's website
Get enshroud shots of the client's app
Add the Facebook login to the client's app
Add the Facebook SDK to the client's app
An advertiser is creating a motility inwards improver to needs to reckon the potential size of the audience they selected.
At which plane of the motility creation physical care for should the advertiser acquire able to reckon this information?
Ad Set Level
Ad Level
Campaign Level
Ad Account Level
An way is working with 10 clients who actively advertise on Facebook. The way needs to build surely that the correct people straight hold the correct access to the client's advertizement accounts.
Which tool should the way leverage to come upwards across this requirement?
Business Manager
Page Dashboard
Audience Manager
Power Editor
A large fashion retailer sells its shoes solitary to women inwards the UK online. The retailer has been running a Facebook acquisition motility for the by times half-dozen months. During the by times 2 months, the brand's client sales straight hold decreased. The retailer needs to build a new audience that closely resembles the customers that are already buying from its website.
Which audience matching tool should the retailer use?
Saved Audience
Custom Audience
App Activity Audience
Lookalike Audience
Within the Facebook motility structure, what tin give the sack sack acquire controlled at the advertizement level?
Ad placement
Budget
Ad creative
Target audience
A client is running a website clicks motility through the auction on Facebook inwards improver to has 2 advertizement sets with nigh exactly the same target audience.
Which disclose does this build for the advertiser?
The advertiser is unable to leverage a Website Custom Audience.
The ads compete against each other when the motility starts.
Each promotion is able to orbit merely half the selected audience.
The advertiser is unable to alteration the target audience i fourth dimension the motility starts.
An way has a new client. The client wants to purpose their receive advertizement chore work concern human human relationship but needs to give access to the agency.
Which tool should the client use?
Business Manager
Page Settings
Ads Manager
Power Editor
A build wants to leverage its sponsorship of a major league baseball game game team that has reached the playoffs. The build has shifted its TV budget inwards improver to needs to accomplish majority orbit on this primal date.
Using the Facebook chore company unit of measurement of criterion of apps, which recommendation should acquire provided to this build to accomplish this goal?
Use Facebook video with custom audiences to orbit existing customers
Use oCPM bidding to target the essence audience inwards improver to optimize for reach
Run a orbit inwards improver to frequency motility to a broad target audience
Use Facebook essence targeting to run ads to people who dorsum upwards the team that the build sponsors
A major banking work concern inwards the UK is transitioning to a mobile service only. The banking work concern needs to drive adoption of its new app with 50% of its existing client database by times the finish of the year.
Which Facebook advertising strategy should the banking work concern purpose to come upwards across these requirements?
Use the most appropriate Partner Category segments for finance with link ads
Use link ads targeted to people within proximity of the brick inwards improver to mortar banks
Use a Custom Audience with Mobile App Install Ads
Use broad interest targeting with Mobile App Install Ads
A build is selling shoes through a website inwards improver to needs to track the disclose of sales that trial from mortal seeing or clicking on an advertizement on Facebook.
What should acquire implemented to acquire this information?
Facebook pixel
Facebook Business Manager
Facebook SDK
Facebook Audience Network
A start upwards build offers premium cosmetics. The organic products are NOT tested on animals inwards improver to straight hold been proven to ameliorate peel health. The client has a small, growing, inwards improver to existent loyal client base. The build also has an internal creative team that specializes inwards video.
The build has 2 primal objectives:
1. Continue to build practice awareness across the Facebook chore company unit of measurement of criterion of apps inwards improver to services 2. Make sales via its ecommerce store
Which strategy should acquire used to come upwards across these 2 objectives?
Use Facebook custom audiences to target customers with video ads on Instagram
Use Dynamic Ads to retarget people who straight hold pose items inwards a handbasket but did not purchase online
Use video ads across both Instagram inwards improver to Facebook with the build awareness objective inwards improver to retarget using Dynamic Ads
Run video ads on Instagram with a telephone yell upwards to activity inwards improver to custom audiences to target people who straight hold visited the website
An advertiser is running a motility on Facebook inwards improver to has multiple images to use. The advertiser is aware of the benefits of video. However, the advertiser does NOT straight hold a video belongings inwards improver to needs to build a video from the images they have.
Where should the advertiser navigate to perform this task?
Hint: Please role New Google Sites to destination this question. If yous regain yourself on the old Google Sites homepage, please click through to "New Google Sites" from the carte on your left.
You've decided to utilisation a website for your history course of written report of instruction besides every bit thence yous laissez passer the sack consolidate instruction resources, distribute letters for parents, besides every bit role extraordinary pieces of coursework.
In Google Sites selection out a blank template besides every bit utilisation a site called History alongside 2xxxxxx-1. On the homepage include the adjacent text:
Welcome to the History alongside North Falls Grade 8 site. Here yous testament regain all the resources yous request to nurture your journeying through the amazing decades of the recent besides every bit distant past.
Create a novel page called Letters under the homepage, besides every bit include the text:
You'll suffer able to regain links to reading material, assignment information, besides every bit consent forms for apparently trips, besides every bit any other information yous may request throughout your history studies this year.
Add the document North Falls Consent Form from Drive to the Letters page.
Create a page called Coursework under the homepage besides every bit add together together the adjacent text:
Happy time-travelling!
When the site is destination role it alongside your colleague Mr. Schneider besides every bit turn over him edit access.
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